Blog Smarter

Why mattering more to fewer people actually gives you the FOCUS your business needs...and how to find the tiny 4% that matters most of all.

The only way you can attract the right readers like a moth to a bonfire. (And the answer is not "finding your voice.")

The Zoom and Pan technique for planning your blogosphere takeover. This is how you build up your level of authority and leadership so that readers are more likely to identify you as someone worth following.

When you’re first getting started, you dive in and start blogging from the heart and sharing links on Facebook and Twitter. Bad news: This is the quickest way you’ll sink that new blog before it ever leaves the dock.

...but build your authority like this, and you won’t have to convince people to follow you—they’ll line up.

Stand out from every other blogger on the block—and strategically use your own experience to do it in a way that gives you authority, credibility, and mega brand power.

The most important, non-negotiable components of any popular blog…from a marketing standpoint. (Hint: If you simply offer "more," readers won’t care—your brand has to grab their heartstrings and make them nod their heads in agreement.)

After you’ve got this brand element in place, something exciting happens: People start hanging on every word you say. But none of that matters if you can’t tell them the one word they need to hear.

Figure out the real reason why people get to your website, and why they say "No thanks" before bouncing out.

How to get new readers to forget about the Pinterest rabbit hole and glue their eyeballs to your site—all with this little tweak.

What to do if and when you work with a blog designer—and how to make sure you’re getting a design that does the heavy lifting for you.

The anatomy of a powerful About page—you need it. We’ll walk you through drilling down to the most important pieces, what “trust conversion” means, and what you absolutely need to leave out of your own page.

How to set up a smart system for streamlining your brand images (of all things!) that’s going to make people sit up and pay attention to you, no matter where they are on the Internet.

New readers will burst in and demand to join your email list—as long as you set this up correctly first.

Strategically plan, build, and deliver an offer in a way guaranteed to bring only the right people to your community—and compel them to drag their friends to your doorstep.

Get all the technical details squared away—Do you need to pay for your mailing list? What do you do about newsletters? Or a fancy email signature? (Some blogging gurus are making this harder than it should be!)

Learn the right way to handle unsubscribes without breaking into a cold sweat or crying yourself to sleep.

If you're concerned you won't have time for this program, stop worrying. You can wave goodbye to busywork because every single Blog Smarter assignment is designed to grow your blog and business.

Use the implementation weeks during the program to catch up, get help, or forge ahead with the support of your team.

The #1 thing you can and should do if you’re just getting started and have no readers and no money. (Don’t worry—this can actually help you build your empire faster if you do it right from the beginning!)

Ask the right questions to get the right answers—and ensure you’re investing your time writing only the posts that connect and inspire (and build your brand).

Where to get the very best blog post ideas—and how to structure them so they practically promote themselves.

Every time you publish a post, you’re training your readers to click, read, and share...or to flat-out ignore you. Already blew it? Don't sweat it—you can use this high-level marketing technique for retraining those brains and getting your readers to grow your blog for you.

The best content creation process is one where you invest time upfront to make sure your readers share your posts, without you having to spend all your time on social media. (This one trick will save you HOURS every week!)

Just because you could spend 40 hours a week blogging doesn’t mean you should: This system for organizing your blogging to-do list doesn’t only keep you sane, but it helps you dump the guilt, confusion, and stress.

A process for making money from your blog without offending readers—so you can avoid one of the biggest mistakes bloggers make when they’re just getting started.

The secret to monetizing your past success in a way that doesn’t only make you money now, but keeps it rolling in the future.

Learn how to sell your time the smart way—and avoid endless email conversations from readers who want to “pick your brain.”

Play the percentages to walk away from every blogging session with maximum profit, without that icky feeling you’ve been used (or worse, like you're building someone else’s business instead of your own).

Of all the methods for making money blogging, only three get you off the back of the bus and put you squarely in the driver’s seat. This mindset shift will take you from broke blogger to Smart CEO...and from “giving yourself a job” to running a sustainable business.